Friday, May 26

Microsoft and STEM

STEM? That's a new one for me. At first glance, I thought it might be referring to stem cell research.


Science, Technology, Engineering, and Math.


In honor of International Women's Day this year, Microsoft is encouraging young women to pursue careers in STEM.

I see.

As the brand says...

"What if she could be the one to find the cure, crack the code, or invent something that has the potential to save lives? When we encourage girls to pursue science, technology, engineering, and math (STEM), we double the potential to solve problems. If she stays in STEM, she could be the one to change the world."

As a dad, I'd have to agree. As a human being, I sure hope it happens. And as a marketer, I know it's important for a brand to give back. To support something that will help our communities. And to stay true to what you are all about. Like in this case, STEM.

All a part of Microsoft's #MakeWhatsNext campaign. Click here to see more, and watch this...

What's your experience? JIM

Thursday, May 25

Belt and Suspenders

Our current climate has left most of us feeling, well, insecure. These times call for belt and suspenders. See what I mean in my post on Entrepreneur. Click here to give it a read.

Thanks! What's your experience? JIM

Tuesday, May 23


Iconic brand Oreo is running a new crowd sourcing program called #MyOreoCreation. It's a simple contest where consumers can send in new flavor or flavor combination ideas to the brand for consideration.

Not a new idea by any stretch, but with multiple ways of entering that reflect how people communicate today: you can enter via text or Twitter or Instagram or by responding to a social post or simply by registering on the contest site.

Couldn't be easier. We shall see what they come up with.

One of my fav ideas ever created via crowd sourcing was Sticky Toffee Pudding for Haagen-Dazs back in the day. It happened to be invented by a colleague at the time. It was fabulous.

Maybe this new Oreo will take the cake. Or the cookie. Or the ice cream.

What's your experience? JIM.

Gillete Encourages Guys to "Go Ask Dad"

As a continuation of its campaign from last year, Gillette is again honoring fathers and their relationships with their sons with round two of "Go Ask Dad," just in time for Father's Day. I say BRAVO.

I wrote about it on HuffPost, and you can read it there by clicking here.

What's your experience? JIM