Sunday, July 23

Amazon Goes Foodie

It certainly looks as if Amazon has had its eye on the food business for quite some time.

My first experience was Amazon Prime delivery from local restaurants fueled by Amazon Prime. While there are quite a few of these kinds of services (particularly locally), it does make sense for Amazon to jump in and help facilitate. As an Amazon Prime member, any kind of delivery works for me.

Then came Whole Foods...Amazon's mass entry and aquisition into the food business. It was a bit of a gasp heard 'round the world but then again not so surprising then you think about it.

Well now, Amazon is evidently upping its food game again with an intent to start selling meal kits, ala Blue Apron.

Amazon registered a US trademark for a service the company described as "We do the prep. You be the chef."

Love the message!

Smart move? What's your experience? JIM

Wednesday, July 19

Pop Up Employee

The rise of the pop-up employee is a real trend. Here's how you can create the right environment at work to capture that spirit with your teams. Click here to get to

What's your experience? JIM

Fiber One She Shed

You've heard of the man cave. Surely, you've heard of the man cave. Can't tell you how many brands did marketing programs around the man cave.

Well Fiber One is now giving it back to the ladies, with the She Shed. Yes, the She Shed.

"Of course it's ok, this is my world."

Gotts love it. What's your experience? JIM

Monday, July 17

Brands Respond to Trump

We are starting to see more and more brands not only get involved in socio-political issues (something that's been trending for awhile now), but also comment on "issues" that are popping up in the political arena...mostly with our new President.

Manhattan Storage has a long history of making such comments, here's just one example from the election last year:

I think a lot of people simply explain it away as "this is New York," but truthfully this kind of activity is invading the national scene now too.

About a month or so ago, Smirnoff jumped into the action surrounding the topic of Russia and captured people's attention for at least one news cycle:

This isn't a CEO supporting a candidate or making a bold statement, these are marketing communications meant to engage the brands' consumers.

Just this week Reebok "spoke" about Trump's recent trip (and dialogue) in France, again capturing people's attention:

These examples, and some others too, have a lot of marketers (and consumers too) asking if this kind of "advertising" is cool. They're asking if it's ok for brands to join conversations about "politics."

That my friends, is all about being consistent with the brands' values and positioning and of course being consistent with the brand's target audience and how they think, believe, and behave.

Is it right or wrong? All of that is best left in the eyes of the consumer. Just like everything in marketing.

I will say that no matter what, timing is everything.

What's your experience?