Tuesday, August 23

Tracey Norman for Clairol - Born Beautiful

File this under "stories that go down in history." All kinds of history.

Tracey Norman was/is the first black transgender model. She modeled for Clairol (as in the hair color brand) back in the day (as in the 1970's) and now she's back for Clairol Nice'n Easy again.

Hair and hair color is what helped Tracey create her look, and she's back to tell her evolving story on behalf of the brand, once again. Back then she had to hide the true identity of her gender, but not anymore. Not anymore!

The brand's packaging featuring Tracey from those early day says, "Born
Beautiful." Indeed...can't make this up!

History in the making...marketing history, fashion history, LGBT history, human history.

This makes me respect the brand on so many levels...Clairol is a true pioneer, making bold moves back then that it still sticks by today. Celebrating woman all along the way, all women all along the way.

This is called a brand that knows who it is and what it offers to its consumers. This is called a brand that both reflects and inspires our popular culture. This is a brand that deserves our support.

As a marketer I say, "Brilliant." As my daughter's father I say, "Way to go." And as human I say, "Thank you."

What's your experience? JIM.

Puma Suedes

I was on a New York subway the other morning and notice a transit campaign for a line of sneakers from Puma called Puma Suedes.

Suede. Smooth.

They had me at "suede." I used to love suede when I was younger. In fact when I think of Puma Sneakers, I think of suede, from back in the day.

What caught my attention more than anything else was the retro feel of the campaign, despite the fact that it features current style makers Kylie Jenner and the duo Rae Sremmurd. While they are all "in the day," they were able to pull off the "back-in-the-day" look. I'm not personal fans of the celebrities, but I do admire the look. They got my eye long enough to read more.

Totally makes me want a pair. In blue. And red. And black. What's your experience? JIM.

Saturday, August 20

The Good 'Ole Days of Back-To-School?

As I see everyone get ready for the back-to-school season, I can't help but miss those days. But not everything about them...

...here's my account from Gays With Kids.  Click here.

Good luck in this new school year!

What's your experience?  JIM

Friday, August 19

Brazil Open Tennis Dogs

All eyes are on Brazil at the moment with the Olympics.

I thought it would be fun to take a break from the Games (and the drama) and recall a moment earlier in the year in Brazil that brought a smile to my face.

The Brazil Tennis Open.

Instead of using ball boys or ball girls to retrieve the tennis balls that have gone out of play, the folks at the Brazil Open decided to use dogs instead. Specifically shelter dogs to generate attention for adoption. Specifically shelter dogs who were abandoned on the streets and rescued in Sao Paulo.

Great opportunity to take a pop culture moment and put it to good use. Very good use.

Brilliant. And fun. And light hearted. And for a great cause.

Love it. What's your experience? JIM