Wednesday, April 25

KFC Hong Kong — Hot & Spicy Print Ads

In a new print campaign that's reminiscent of the Cheetos museum, KFC in Hong Kong is celebrating its new Hot & Spicy fried chicken...by replacing classic visuals of fire with visuals of its fried chicken. Classic. Hot. Spicy!

Pretty cool, right? Hot actually. Hot & Spicy. What's your experience?

Tabasco Diamond Reserve 150 Years in the Making


Hot sauce lovers (and boy they do love their hot sauce!) are most likely rejoicing aloud in their kitchens and restaurant tables all over the world, as Tabasco releases a new commemorative edition hot pepper sauce called Diamond Reserve...in celebration of the brand’s 150th anniversary.

Who knew that Tabasco has been around for 150 years!

It looks like a champagne bottle...and at $35.00 a pop, you should probably pop it before you use it. Gorgeous.

But there’s more...this Reserve kicks off a year long celebration with pop up kitchens popping up around the world that feature innovative recipes with the limited edition sauce. Plus there’s yet another new Bloody Mary recipe as well. Like the world needs another Bloody Mary recipe...actually we do! See below, copied from TheDailyAdvertiser.com.

What do you think? $35.00 for hot sauce?!? Get it while it’s hot (sorry, couldn’t resist!).

What’s your experience? JIM

Diamond Reserve Bloody Mary Recipe

Prep Time: 10 minutes


Ingredients
For Bloody Mary Cocktail:
  • 1.5oz vodka
  • 4oz Bloody Mary Mix (recipe below)
  • 2 drops sesame oil
  • 2oz dry prosecco
For garnish:
  • Black and white sesame seeds
  • a long cucumber slice
  • slice of red pepper
  • lemon peel
For Bloody Mary Mix:
  • 1.5 cups tomato juice
  • 1/2 tablespoon TABASCO® Diamond Reserve Sauce
  • 1 tablespoon Worcestershire Sauce
  • 1 tablespoon celery salt
  • ½ tablespoon chili powder
Preparation
  • In a mixing glass, add all ingredients except for the prosecco.
  • Stir with ice to chill.
  • Strain into stemless wine glass with one large square ice cube.
  • Top with prosecco and garnish.

Tuesday, April 24

North Face “She Moves Mountains”


Reminiscent of REI’s #ForceOfNature, outdoor brand North Face launched a series of inspirational stories about women conquering the challenging outdoor sports/activities. The content is featured prominently on the brand’s website, where it personalized these women’s unsurpassed stories.

Here’s one where Margo Moves Mountains...


And here’s where Hilaree Moves Mountains...


I’m sure you get the point. These women are intense...fueled by a passion and supported, presumably, by North Face. This is highly targeted content, but well done to say the least.

What’s your experience? JIM.

Monday, April 23

Tiffany Setting Gets Trademark Protected


Getting a trademark for design work is tough in our business. It's nearly impossible to protect an idea or trademark a feature. Nearly impossible.

Well, UPS was able to trademark the color Brown, which is highly unusual. The brand protected its color from being used by anyone else in the sector. Wow!


Louboutin also trademarked its signature red sole shoes. No one else can have a red sole, unless the shoe is also red. Wow!


And now Tiffany recently won the right to protect its "Tiffany Setting" diamond ring. Well, others can make it but they can't all it a "Tiffany Setting." Wow!

Perhaps we are making headway in being able to protect our very good work as an industry! I for one think that this should be far more common that it is. These three examples are exceptions to the rule, but it should be common procedure for us to be able to protect our creativity, branding, and marketing. I say "more!"

What's your experience? JIM