Friday, December 9

Permission to Fail -

I'm in the midst of learning something new...guess you can teach an old dog new tricks.

I wrote about it this week at Entrepreneur.  Click here to give it a read.

What's your experience?  JIM

Thursday, December 8

Gilmore Girls Binge Candle

This is a pretty cool little promotion, tied to our popular culture and how we now consume entertainment.

To launch its new season "A Year in the Life," Gilmore Girls and Netflix are giving away "binge candles." You simply light the candle when you start the first episode, and as you binge watch all four "Seasons" in the "A Year in the Life," the candle perfectly burns through each 90-minute layer as you burn through the episodes. And each layer is scented to match the season.

Pretty clever, particularly if you're a "Gilmore Girl!"

Are you watching? Are you burning? What's your experience?  JIM

Wednesday, December 7

Trolls True Colors

I’ve been doing movie tie-in promotions for most of my career, so I have to admit that I have a soft spot for them. I just love seeing how a brand can tie its equity to the essence of a movie.

Johnson & Johnson Baby Products with Disney. Been there. Spider Man with Kellogg’s.  Done that.

Which is why I’ve been loving watching the roll out of merchandise tie-ins for the new movie Trolls. The film is all over the place from food to furnishings to clothing to accessories to beauty care.

And even paint. Yes, paint.

True Value Hardware is running a promotion for paint that’s been inspired by the True Colors of the Trolls movie. I’ve personally never noticed the paint selection at True Value, but perhaps I’ve misunderstood. And perhaps that's the point of this promotion: to raise awareness of the selection of quality paints at True Value. Score! This promotion is clever and creative, putting the brand squarely in the colorful world of coloring your world...helping them show their true colors if you will.

And I just love the retail display, captured by my smartphone.

What’s your experience?  JIM

PS - Just for fun, the True Colors theme song from the movie. Those of us who have been around long enough will recognize the lyric. A little something for everyone, I suppose.

Tuesday, December 6

AmazonGo Goes Retail!

I've been amazed by the progress that amazon has made in the retail world...on so many fronts.

Here's a post I wrote for Huffington Post. Click here to give it a read.

What's your experience?  JIM